Yes, The Berrics Is Kicking Skate Media’s Ass

by The Editors on March 18, 2009

Hitwise SkateHitwise, a web metrics company that tracks the web use of 25 million Internet users world-wide, has answered a question many have been asking lately: which skateboarding website has the most traffic? (Click the graphic to see it full sized)

Since Vans entire website shouldn’t technically be listed as a skateboarding site when they are in so many markets (music for instance), we’ll pull them off the top of the list and that leaves us with The Berrics. Based on Hitwise metrics it appears that the Berrics got 9.12 percent of all skateboarding traffic on the Internet for the week ending March 7, 2009. Yes, it was the Battle at the Berrics finals week, but they are so far ahead that we’re not so sure that matters all that much.

Where did the skateboard media sites end up? Well, Transworld Skateboarding finished just ahead of Concrete Disciples Skateboarding by .19 percent with 2.88 percent at number 9 (8 not counting Vans. 7 not counting DC Shoes for the same reasons as Vans). No one else was even in the top 10.

For the rankings of the rest of the skateboard media sites we had to go to Comscore. The list below is the number of unique visitors to each site for the month of January 2009. Please note that this list is not the top eight skateboarding sites, but simply the unique visitor numbers for the media sites we requested.

  1. – 83,000
  2. – 65,000
  3. – 42,000
  4. – 29,000
  5. – 29,000
  6. – 21,000

The numbers obviously don’t line up that well with the percentages listed by Hitwise, nor with the numbers these media outlets are promoting to advertisers. But that doesn’t mean everyone is lying.

Because of the relatively small size of traffic relating to skateboarding on the web, it is difficult for all of the metrics providers to perfectly nail traffic numbers, but for comparison sake, we believe the numbers are at least representative of the sites’ rankings.

Where does line up in all this? They are not listed by Comscore and we only had access to the top 10 places on the Hitwise skateboarding list.

It appears that according to Hitwise and Comscore metrics is officially kicking ass even if there is no real way to figure out exactly how much of a beating the established skate media is getting.

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