Yes, The Berrics Is Kicking Skate Media’s Ass

by The Editors on March 18, 2009

Hitwise SkateHitwise, a web metrics company that tracks the web use of 25 million Internet users world-wide, has answered a question many have been asking lately: which skateboarding website has the most traffic? (Click the graphic to see it full sized)

Since Vans entire website shouldn’t technically be listed as a skateboarding site when they are in so many markets (music for instance), we’ll pull them off the top of the list and that leaves us with The Berrics. Based on Hitwise metrics it appears that the Berrics got 9.12 percent of all skateboarding traffic on the Internet for the week ending March 7, 2009. Yes, it was the Battle at the Berrics finals week, but they are so far ahead that we’re not so sure that matters all that much.

Where did the skateboard media sites end up? Well, Transworld Skateboarding finished just ahead of Concrete Disciples Skateboarding by .19 percent with 2.88 percent at number 9 (8 not counting Vans. 7 not counting DC Shoes for the same reasons as Vans). No one else was even in the top 10.

For the rankings of the rest of the skateboard media sites we had to go to Comscore. The list below is the number of unique visitors to each site for the month of January 2009. Please note that this list is not the top eight skateboarding sites, but simply the unique visitor numbers for the media sites we requested.

  1. – 83,000
  2. – 65,000
  3. – 42,000
  4. – 29,000
  5. – 29,000
  6. – 21,000

The numbers obviously don’t line up that well with the percentages listed by Hitwise, nor with the numbers these media outlets are promoting to advertisers. But that doesn’t mean everyone is lying.

Because of the relatively small size of traffic relating to skateboarding on the web, it is difficult for all of the metrics providers to perfectly nail traffic numbers, but for comparison sake, we believe the numbers are at least representative of the sites’ rankings.

Where does line up in all this? They are not listed by Comscore and we only had access to the top 10 places on the Hitwise skateboarding list.

It appears that according to Hitwise and Comscore metrics is officially kicking ass even if there is no real way to figure out exactly how much of a beating the established skate media is getting.

Bitter Mr. Sunshine March 18, 2009 at 2:44 pm

Sweet Jesus! Did Boardistan just [shudder] report something?

omniture March 18, 2009 at 2:50 pm

wow… says TW got 750,000 uniques in Jan 09 …. hope the Hitwise report wasn’t expensive!

Carl March 18, 2009 at 2:56 pm

What happened to Crailtap?

Web Monkey March 18, 2009 at 4:13 pm
Scott Elliott March 18, 2009 at 7:05 pm

The Berrics offers a refeshing look at skating….I check in everyday!

eben thrasher & slap March 19, 2009 at 9:54 am

the reports above are completely whack. skull and bones skateboards is #7? that right there tells you that the information is ridiculous. from what i’ve seen none of the tracking sites have accurate data. i’m not denying the berrics is getting traffic. I’d like to see what they are claiming. berra seems honest. ask him for a report. the transworld numbers from the response above i would suspect are for the entire transworld network and not just skate. can we get a confirmation on that? here’s the thrasher and slap numbers from google analytics:

feb 10-mar 9

501,299 Visits

151,790 Absolute Unique Visitors

1,926,575 Pageviews

3.84 Average Pageviews

00:05:42 average Time on Site


361,203 Visits

134,853 Absolute Unique Visitors

1,189,136 Pageviews

3.29 Average Pageviews

00:04:08 average Time on Site

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