The BBC questioned Burton Snowboards China CEO Craig Smith on why the company continues doing business in Xinjiang, China in spite of reports of human rights violations a.k.a. genocide in the region.
Human rights groups believe China has detained more than one million members of the Uyghur minority community against their will over the past few years in a large network of what the state calls “re-education camps”, and sentenced hundreds of thousands to prison terms.
Obviously, China is big business and that is the reason Burton, Tesla, and Intel and many other global brands are there. For his part Smith said that human rights are not his area of “expertise.” A nervous, stumbling interview for Smith and a serious problem for Burton and many other companies as well. But profits do come first. It’s only business afterall.
Burton Only cares about themselves, Lets see an article about all the smaller independent shops that are being cut after years of helping the brand grow. The current Burton is an embarrassment to snowboard culture!
wow, that was painful to watch,
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