Montgomery Sells Shop Eat Surf To Emerald

by The Editors on December 9, 2019

Shop Eat Surf founder Tiffany Montgomery announced today (December 9, 2019) that she has sold her industry focused website to trade show and events company Emerald X for what is likely, not a whole lot, because, hey, she’d probably like a more consistent paycheck and better health insurance (wouldn’t we all).

“We are proud of what we have accomplished as a stand-alone, bootstrapped start-up in a rapidly evolving media environment,” Montgomery said in a post announcing the sale. “What started as an experiment 12 years ago has turned into a news service that is read by industry leaders around the world.”

We always hated the site’s name. We also felt that Montgomery was an opportunistic, interloping, outsider looking to feast on what was left of the rotting corpse of the action sports industry, but turns out she is a talented, likable, honest journalist who took seriously what we often write jokes about. So, nice work Tiffany. Sad to see you go. 

[Editors’ Note: We’re posting this news a long time after the actual sale and in light of current events it seems like Montgomery had perfect timing.]

[Link: SGB Online]

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