Malakye.com, the action sports job site that is difficult to pronounce and even more difficult to spell has an interview with Shop-Eat-Surf.com founder Tiffany Montgomery in their Industry Profile section. Here’s a little bit of the story behind the site:
The site started as an experiment. Given the cutbacks at newspapers and in journalism in general, I thought there was room for a news site. Originally, I planned to write about the business of retail, the business of restaurants and the business of the surf industry based in Orange County – basically, what I covered in my last reporting beat at the paper. That’s why the site has a strange name. . . . The surf and larger action sports industry was so responsive from the get go, I quickly dropped the other topics. And, I liked the stories in the surf industry the best. I still am amazed that this group of people with basically no business experience was able to build a globally influential industry by following their passion.
Ms. Montgomery is obviously an avid and skilled reporter who keeps very close tabs on what goes on behind Orange County’s Velcro Curtain. The site is updated hourly and is a much needed source for industry news. She does it all so politely and professionally, however, that we rarely find anything compelling to read.
[Link: Malakye.com]
This is the chick…(er).. I mean woman.. behind the shop, eat, surf??? Oh wonder the site has no REAL Industry content worth reading. She doesn’t look like a person that ever fancied the boardsport lifestyle- therefore missing the true content of our industry. Her direction of dropping the other areas of news in regards to Eating and Shopping is just another person jumping on the “extreme” action sports bandwagon and being another persona trying to fit in- or trying to generate revenue from it. Success comes from being passionate about what you do. She should stick to the retail and restaurant part of her backround.
The true ” Bolsa de Almuerzo ” readers know where to get their info from……….But heck it’s a free country !!!! write on !!!!!!
Thanks for bringing the SACK back !!!!! or we would have to believe Tiffany would be “paddling into ” the info we so much yearn for. Maybe a beanie would help her act.
!!!!! Viva Boardistan !!!!!!!
Bring back the Cynic Report…..Doug?
Tiffany brings another perspective to the boardsports culture and it comes from that of a non-endemic journalist. From the perspective of somebody who skates alot, snowboards a fair bit and regretfully surfs only when he can I find the view point she expresses interesting from a few key insights: show owner viewpoints, wall street news and the consume trends blended together to give a nice look at how not just the industry views itself but the rest of the world.
Will she ever be the one to be sitting down across from super core guy or breaking open a new brand? Not. It’s like asking the wall street journal to run a photo spread on Mavericks. Never going to happen. Simply put it focuses more on the financial undercurrent of the industry. Since we’ve all been witness to Quik’s crumble over the past few months it makes me think if this type of reporting is long over due.
Connect the editorial pieces together and then think about what the mean before you chime in on her cashing out.
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