Are Computers The New Surf?

by The Editors on February 27, 2009

SoftwearIn the latest of a string of bizarre announcements to come out of Redmond, Washington Microsoft is now launching a clothing line called Softwear (get it?) that:

” . . . taps the nostalgia of when PCs were just starting to change our lives. With retro logos, classic photos and geek-chic igonography, these pieces showcase the DOS days of the software company that now connects over a billion people.”

The clothing will be sold at the seemingly recession proof Urban Outfitters and is being designed in collaboration with the rapper Common. There certainly is no worse time to launch a clothing line.

[Link: Softwear via Neowin]

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