Deckers Outdoor Corp. the parent company of Ugg, Simple, and Teva footwear, saw sales in the fourth quarter surge 56.3 percent from $194.2 a year ago to $303.5 million this year thanks almost entirely to the sales of Ugg products if you can believe it. Talk about a market bucking brand. . .
UGG brand net sales for the fourth quarter increased 62.0% to $288.0 million compared to $177.7 million for the same period last year. The significant sales gain was driven by increased orders for fall and holiday product from domestic retailers, international distributors, and higher sell-through rates at company-owned retail locations and on its eCommerce website versus a year ago. For the full year, UGG brand sales increased 67.5% to a record $582.0 million versus $347.6 million in 2007.
More proof that good taste has nothing to do with footwear sales.
[Link: Sports One Source]
