Old news for Sanuk, but a new story from the San Diego Business Journal:
In February, the New York-based trade publication Footwear Plus awarded the local company the Footwear Item of the Year award in the multibillion-dollar footwear industry.
Nearly three years ago, Sanuk introduced the Sidewalk Surfer, slip-on footwear that falls somewhere between a shoe and a sandal. Since then, sales have more than doubled.
The closed-toe shoes are made of malleable cloth that flattens to fit into a backpack or to take to the beach. A pair retails from $48 to $55.
Sanuk President John Vance says that the company’s founder, Jeff Kelley, drives the business and keeps ideas fresh.
[Link: San Diego Business Journal]
