Airwalk Gasps For One More Breath

by The Editors on November 13, 2018

Zombie brand extraordinaire, Airwalk, is hoping to ride the 90s wave of nostalgia right back to the top of the footwear game with the launch their latest “global ad campaign,” according to current owner Authentic Brands Group (Jamie Salter is the CEO, remember him?) The new campaign is titled Teen Spirit. Can you smell it? Here’s how they pitch it.

Returning to the brand’s roots, the 2018 campaign embraces the spirit of the Southern California teen that established Airwalk’s place in 90s culture. It gives consumers a candid look into the individuality, self-expression, and free-spirit that has shaped Airwalk’s identity for more than 30 years. . . .The campaign features The One, the Bloc, the Random, the Jim Lo, the Vic, and the Prototype. This assortment highlights Airwalk’s best sellers and a peek into what’s to come for the brand.

This just makes us miss footwear marketing/design genius Sinisa Egelja all the more. Hard to believe it has been nine years since his death on October 26, 2009. For the official word from Authentic Brand Group (which also owns Vision Street Wear), please follow the jump.

Airwalk Launches 2018 Global Ad Campaign

New York, NY – Airwalk, leading action sports and lifestyle brand, debuts its latest global advertising campaign, Teen Spirit. Returning to the brand’s roots, the 2018 campaign embraces the spirit of the Southern California teen that established Airwalk’s place in 90s culture. It gives consumers a candid look into the individuality, self-expression, and free-spirit that has shaped Airwalk’s identity for more than 30 years.

Photographer, Thuan Tran, captures an authentic glimpse into the lives of rebellious teenagers living under their parents’ roofs. Lumia Nocito, Geo Davis and Elissa Salas, notable street style influencers, are seen wearing some of Airwalk’s classic and most iconic styles. The campaign features The One, the Bloc, the Random, the Jim Lo, the Vic, and the Prototype. This assortment highlights Airwalk’s best sellers and a peek into what’s to come for the brand.

This season, Airwalk activates a 360-marketing campaign with advertisements throughout New York City, digital editorials, engaging social content, and strategic retail programs. The collection is available at Zumiez and Journey’s.

For more information and to stay up to date follow @Airwalk on social media.

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