A privately owned entertainment company specializing in event and online streamed content production (mostly surfing sport) announced today that they will be equalizing prize money for men and women who perform in their content productions during the 2019 season.
The CEO of said company (who identifies as female) thinks this is a pretty big deal:
“This is a huge step forward in our long-planned strategy to elevate women’s surfing and we are thrilled to make this commitment as we reveal our new 2019 schedule,” she says. “This is the latest in a series of actions the League has undertaken to showcase our female athletes, from competing on the same quality waves as the men, to better locations, and increased investment and support.”
Good on ya girls. Just what those prize purses will be has apparently not been announced. Either way, it’s time to get out there and snag some of this money while the content production company still has some.
