Vans Throws A Huge Open House Party

by The Editors on October 13, 2017

On Thursday, October 12, 2017 Vans invited a large crew of skateboarders, surfers, snowboarders, BMXers, artists, musicians, and street culture and action sports industry heads to the grand opening (aka Homecoming) of their new World Headquarters in Costa Mesa, California.

In his welcome to the gathered masses Vans Global Brand President Doug Palladini said this building is more than an office. It is a new home. It is also a step into the future for the iconic footwear brand.

“We’ve had a lot of interesting offices,” Palladini says. “They’ve always been in factories, parts of distribution centers, or leased tiltup buildings, but we’ve never had a place that we could call our own. It is such and honor to have you here to help us celebrate what is really the first truly Vans building we’ve ever had.

“There are 525 people who work in this building,” he continued. “But as our global headquarters we represent more than 10,000 Vans employees who work on our brand all over the world. We have stores and offices in 85 countries around the world and they can all look at this place and consider it their home.

“But it’s not just our employees who are family here. We’re also proud to welcome those who represent the thousands of athletes, the artists, the musicians, and the street culture leaders who make up our extended family. Those who inspire us by bringing their own form of creative expression to life every day with everything they do. So thank you to everyone from our extended family who is here today as well.

“The final thing I want to say before I introduce the person you’re all here to see is that while this building and it’s surrounding space may represent the incredible success that our brand has enjoyed to date, it by no means means that we’re done. In fact, we’re just getting started.  We’re just starting to understand everything that Vans can be. No matter what we are we are going to remain committed to being a family business.

Word. For a photo gallery of a few of the people and places we saw (but didn’t have time to write up), please click the link.

 

Previous post:

Next post: