Source Interlink Co.s the parent company of the ASG Group (publishers of Snowboarder, Surfer, Surfing, and Skateboarder magazines) is denying that it is shutting down its magazine distribution business after major publishers pulled their titles from the magazine distributor thanks to the proposed 7 cent per issue fee Source was hoping to charge:
Gillis said the country’s biggest publishers, along with national distributors Curtis and Time Warner Retail, are shutting Source and Anderson out of the magazine supply chain in a bid to wrest pricing control away from retailers. “This is about American Media and Curtis and Bauer and Time Warner trying to control retailer pricing by eliminating magazine wholesalers so they don’t have so many they’ve got to do business with,” he said.
Guess it’s kind of hard to distribute magazines if no one is giving you magazines to distribute.
We’re kind of glad it only took two minutes to distribute this post to the world and that we didn’t have to deal with anyone to make it happen. No wonder print advertising is so expensive. . .
[Link: Foliomag.com]
your last comment is really stupid. no offense. oh wait…yes…i mean to offend you. idiot. thousands will lose jobs…so live it up internet nerd.
Newspapers and magazines are in the same place. It’s not a revenue issue, it’s a content issue. The reason the Internet works is because readers find good content. Print publications need to get back to supplying content readers want and get away from using their mags as promotional pieces to mention the new movie they sponsored, advertorials, etc. You are now experiencing a shift in the media industry and print publications with their outdated revenue streams that place value on advertising, and not content, will loose out. Period.
OR… like good entrepreneurs, they should leverage the print publication to drive online readership because A.) the market is larger, B.) You can deliver increased and more contemporary content, C.) cross promote their advertisers in two mediums, and D.) make it enjoyable for readership who don’t want to flip through 42% of the magazine being advertising.
So do you want the red pill or the blue pill?
Note: I own a public relations firm and I still hold these beliefs. How’s that for credibility?
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