Apparel Sponsored Event Begins At Bells

So earlier today a privately owned entertainment company specializing in event and online streamed content production kicked off another surfboard riding production in Australia. This time at Bells Beach. The timeline for their production runs April 1 through 12, 2015. During that time they hope to generate massive amounts of quality, sellable content. So far they’ve been able to shoot seven scenes which were, of course, streamed live online.

Here’s the odd part. In order to participate in one of these productions, or to have a brand featured in the produced content one must make large payments to the privately owned entertainment company. Yet, while charging everyone to be involved, the privately owned entertainment company is at the same time expecting other professional content production companies to distribute this content to their audiences without being compensated at all. They’d also like these other companies to help them legitimize their privately owned entertainment productions as “events” by having their productions featured on websites and in print and presented as authentic, genuine sports news. In other words, while they’re charging everyone for all the work they do, they’d like everyone else to help promote their productions for free. What kind of sense does that make?

No sense, that’s what.

If you’d like to know how the scenes they shot earlier today turned out, please follow the jump because today we’re throwing in our copying and pasting services for free. You’re welcome.Rip Curl Pro Bells Beach Round 1 Results:

Heat 1: Jeremy Flores (FRA) 15.33, Wiggolly Dantas (BRA) 11.73, Taj Burrow (AUS) 10.63
Heat 2: Brett Simpson (USA) 15.00, Adriano de Souza (BRA) 14.33, Kai Otton (AUS) 6.00
Heat 3: Kelly Slater (USA) 16.67, Sebastian Zietz (HAW) 9.06, Ricardo Christie (NZL) 7.73
Heat 4: John John Florence (HAW) 15.33, Italo Ferreira (BRA) 11.47, C.J. Hobgood (USA) 10.17
Heat 5: Mason Ho (HAW) 13.13, Mick Fanning (AUS) 13.10, Freddy Patacchia Jr. (HAW) 13.00
Heat 6: Gabriel Medina (BRA) 12.76, Matt Banting (AUS) 11.83, Joe Van Dijk (AUS) 8.23
Heat 7: Jordy Smith (ZAF) 14.33, Keanu Asing (HAW) 13.44, Adrian Buchan (AUS) 12.20

Upcoming Rip Curl Pro Bells Beach Round 1 Match-ups:

Heat 8: Michel Bourez (PYF), Nat Young (USA), Dusty Payne (HAW)
Heat 9: Joel Parkinson (AUS), Miguel Pupo (BRA), Glenn Hall (IRL)
Heat 10: Josh Kerr (AUS), Bede Durbidge (AUS), Adam Melling (AUS)
Heat 11: Filipe Toledo (BRA), Owen Wright (AUS), Jadson Andre (BRA)
Heat 12: Julian Wilson (AUS), Kolohe Andino (USA), Matt Wilkinson (AUS)

Rip Curl Women’s Pro Bells Beach Round 1 Match-ups:

Heat 1: Malia Manuel (HAW), Bianca Buitendag (ZAF), Laura Enever (AUS)
Heat 2: Sally Fitzgibbons (AUS), Silvana Lima (BRA), Nikki Van Dijk (AUS)
Heat 3: Carissa Moore (HAW), Dimity Stoyle (AUS), Pauline Ado (FRA)
Heat 4: Stephanie Gilmore (AUS), Tatiana Weston-Webb (HAW), Alessa Quizon (HAW)
Heat 5: Tyler Wright (AUS), Johanne Defay (FRA), Sage Erickson (USA)
Heat 6: Lakey Peterson (USA), Courtney Conlogue (USA), Coco Ho (HAW)