The New York Times checks in with Paul Speaker and the ZoSea Media Holdings crew to get their spin on plans for World Surf League web broadcasting and the new 6,000 square foot production studio in their Santa Monica, California headquarters. Not surprisingly, according to WSL data the WSL is doing very well on everything digital and social as far as percentages go.
In making everything available online, the W.S.L. has solidified its growth in a key demographic: More than 67 percent of its audience is between 25 and 44 years old. Engagement across their Facebook, Twitter, Instagram and Snapchat accounts nearly doubled, while simultaneously dwarfing engagement rates of larger, more established leagues. The N.F.L.’s Facebook page has some 12.5 million likes compared with the surfing league’s 2.3 million likes. Yet the engagement that the league has per post — likes, comments and shares — is on par with the N.F.L., according to data provided by the organization.
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[Link: New York Times]
