SIA09: Skullcandy Snoop Dogg Show

by The Editors on January 29, 2009

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The biggest party of SIA09 was the Skullcandy Snoop Dogg show in Rain at The Palms Hotel and Casino last night (Thursday January 29, 2009). Rick Alden and his crew handed out twice as many tickets as there were room for in the club. This resulted in a line 400 people deep for two hours and near rioting at the entrance of Rain.

After hanging around The Palms for half an hour getting more bummed by the minute we finally got an extra special Sessions miracle (Thanks, Larry and Jessica) and the next thing we knew we were sitting next to Session owner Joel Gomez on the couch of his VIP suite looking down on a crowd of over 2,000 people.

Mix Master Mike got the party started and then around 1:30 AM Snoop Dogg came on and with reminded everyone why he sells so much music.

Follow the jump for all the photos.
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Session’s Joel Gomez and Daniell Glagola.

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Session’s CFO Richard Rodriguez and Method Magazine CEO Rasmus Ostergaard.

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Sole Tech’s Don Brown was running wild in the Sessions box, but Zumiez’s Stuart Martin, and Circe Snow’s Sherryl Lynn survived. . . we think.

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Meanwhile, two VIP suites over, Mike Carter, Don Dyer, and the Electric crew were hanging out with NASCAR dominator Kyle Busch.

Mix Master Mike is still our favorite DJ in the world, but. . .

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. . . Snoop Dogg was definitely in the house.

YoBeat January 29, 2009 at 12:17 pm

Thank you for putting up with our antics and being cool enough to get us in the VIP lounge! We can only aspire to such greatness.

Diaspointed January 29, 2009 at 5:34 pm

This show was bullshit. A lot of people wasted a night in Las vegas, spent money on taxi’s, hotel, and airfare to be there for this show just to wait outside and never get in. They wanted a line to get publicity, thay got it, bad publicity, I will never be a customer after this.

Rick Alden January 30, 2009 at 2:05 am

I guess the apology starts here… being a young company, we simply have never thrown a party like this before. Any time you give out free tickets to a private party you have to print more tickets than the venue can hold because you know not all will be used. Same reason airlines oversell every flight. We also knew we were up against the Readers Poll Party, so didn’t know what the total attendants would be. Rain holds 2300 people, and so we printed 20% more tickets than that figuring 2 out of 10 people likely wouldn’t make it (2,800 total tickets). Problem was that far more people showed than expected. We really just wanted to throw a great party for our retailers, Colab partners, and to say goodbye to SIA in style. For those that didn’t make it in, I can’t apologize enough. I don’t know what next years party will be like, but hit us up and we’ll get you in VIP. For those that made it in, hope you enjoyed the show.

Huge shout to Supernat, MMM & Snoop and Razhell for blowing it up right.

Missy Killian January 30, 2009 at 8:57 am

Yeah, that is a bummer, but ya gotta do what ya gotta do. Event planning is rough stuff, people! I was lucky enough to get in, but I’m also a lucky person in general… I think the bouncers smelled my Minnesota Nice or something. It was a great show and I’ve gotta say THANKS to Skullcandy and everyone who made it happen! You definitely said farewell to Vegas in style… See you in Denver!

Nick January 30, 2009 at 8:46 pm

Party was awesome, but definitely crowded. Sessions VIP lounge was a relief though. Thanks to Sessions and Skullcandy for hookin it up

tussinextreme January 31, 2009 at 12:50 am

what need to apologize, Rick?
you put out a lot of money for the talent, charged NOTHING to get in, paid more money for security and logistics, and even had free drinks at some levels. no one was forced to go, so no one has a real beef.
i looked out and saw many people having a good time, with no snoop in sight! fun is what you make it, and we are all responsible for our own fun. people took from it what they brought to it.
thanks for having the vision and letting Luke run with it. (he can do bigger shit for you next time)

snowdogg February 1, 2009 at 1:09 am

The SnoopDogg show was off the hook i had so much fun chillin with all my boys thanks for putting up a good show.


ZGSHREDHEAD February 5, 2009 at 12:08 pm

im hittin you up for sure in Denver Rick- cuz I got there with four super hotties and got shut down with passes in hand- and of course my friends inside either couldnt hear or were too drunk to help a brotha out. So needless to say- it sucked. Not to mention the door guy was a dick. And how about snoop coming to the skull candy booth causing all kinds of mahem to be like- “yo ck out skull candy, im out!” weak.

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