Penny Fades Into New Deck Release

by The Editors on April 2, 2014

612X612Byp[6]Penny gets into a three-way with their latest skateboard release, and they look pretty swell.

Inspired by surfboard art and by the creative mind of one passionate Penny follower, the new Fades series combines the best of both Penny worlds: fabulous, vibrant colors, and the beach lifestyle that underpins the essence of the Penny brand. The new Fades series offer a unique addition to the already widely diverse stable of color options. . . Each board across the collection mixes three perfectly complementary color combinations in an ombre effect that fades across the board. . . Global Marketing Manager Jay Baikie said, “The new Fades series has come about through the power of social media and our ability to connect with our customers by really tapping into what they’re asking for.”

For the official word from Penny, follow the jump.NEW PENNY SKATEBOARDS ‘FADES’ RANGE NOW AVAILABLE

Brisbane, Australia – Penny Skateboards is pleased to announce the release of their highly anticipated new Penny Fades series, in a simultaneous launch in stores across the world.

Inspired by surfboard art and by the creative mind of one passionate Penny follower, the new Fades series combines the best of both Penny worlds: fabulous, vibrant colors, and the beach lifestyle that underpins the essence of the Penny brand. The new Fades series offer a unique addition to the already widely diverse stable of color options.

Each board across the collection mixes three perfectly complementary color combinations in an ombre effect that fades across the board.

Global Marketing Manager Jay Baikie said, “The new Fades series has come about through the power of social media and our ability to connect with our customers by really tapping into what they’re asking for.”

This new 2014 range release continues the amazing momentum that is the Penny brand, now commanding an ever-growing cult of hundreds of thousands of wildly passionate social media followers and collectors around the world, Penny is ridden in over 64 countries worldwide and continues to expand its reach across the globe.

Jay said, “Penny is about fun, freedom and expression and our followers naturally love and crave social interaction with the brand, so the campaign launch is about building this community by encouraging everyone to express themselves and share their favorite moments with their Penny.”

#pennymoments

For more information on Penny Skateboards, please visit the website http://www.pennyskateboards.com/fades.php

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