We used to say the X Games were best watched on TV, but we don’t even do that any more. Now, according to a story in the Aspen Daily News, we discover that the onsite attendance for Winter X 13 was down to its lowest point in five years.
ESPN officials are “very pleased” about the four-day total of 68,100 spectators, more than 4,000 fewer than last year’s total of 72,500 and well short of the record 2007 attendance of 76,150. . . Despite all the weather and rain people stood out there for four or five hours,” said Amy Lupo, a marketing director for ESPN. “Every final is the absolute biggest event with all the cheering and the crowds.”
When you factory in the economy, getting 68,100 people to stand around in the snow for hours on end seems like a pretty amazing feat to us.
[Link: Aspen Daily News]
