SIA14: MTNApproach + Asymbol

by The Editors on January 30, 2014

mtnapp_asymbol

MTNApproach that company that makes packable skis for getting into the backcountry without a split board has teamed up with Travis Rice and Mike Parillo’s Asymbol on some art graphics by Adam Haynes.

This new release from MTNApproach features graphics by Asymbol contributor Adam Haynes. The system showcases his painting Silverton—which embodies the vivid and genius imagery Adam is known for. This piece is also specifically relevant because it illustrates the hometown of Cory Smith (MTNApproach founder). In addition to the Asymbol graphics, this model has been drastically improved in both construction and materials, reducing the total weight to 3.2 pounds underfoot.

For the official word from MTNApproach, follow the jump


KETCHUM, ID (January 29th, 2013) —MTNApproach announces a collaboration with the Jackson Hole, WY based company Asymbol to create a MTNApproach System for the upcoming 14/15 season.

The brain child of Travis Rice and Mike Parillo, Asymbol.co strives to connect artists to the board-sports culture they represent and influence. “It’s the image makers who give shape and substance to the stories we connect with the most” (Asymbol.co). Now a collective gathering place for athletes, artists and culture, MTNApproach is proud to join forces with Asymbol to encourage innovation and creativity within our industry.

This new release from MTNApproach features graphics by Asymbol contributor Adam Haynes. The system showcases his painting Silverton—which embodies the vivid and genius imagery Adam is known for. This piece is also specifically relevant because it illustrates the hometown of Cory Smith (MTNApproach founder). In addition to the Asymbol graphics, this model has been drastically improved in both construction and materials, reducing the total weight to 3.2 pounds underfoot.

Partner and Managing Director John Kaiser said, “What’s amazing is how the relationship between Haynes, Asymbol and MTNApproach came together organically through friendships. We were in the office discussing our next graphics when, coincidentally I got an email from an old friend asking if we could hook up a MTNApproach kit for Haynes. Within a week I had met with Asymbol, discussed the project with Haynes and we had a natural connection with the artist and that specific artwork… We are thrilled to feature Haynes art on a new model of our touring system that is lighter than anything we have made in the past.”

The limited edition Asymbol / MTNApproach System will be on display at the 2014 SIA Snowshow in Denver, Booth #2359. It will be available fall 2014 at www.mtnapproach.com as well as in select retailers.

About Adam Haynes
Born and raised of fine Central Oregon stock, artist Adam Haynes defines his vision of the world through language of his surroundings—the vivid geography of the Cascade Range and the off-kilter character of its rural inhabitants. He has paid the bills as a commercial illustrator for such clients as Nike 6.0, Tonka, Pirelli, and Specialized. However, Haynes refreshes his creative cup several times a year with a scattering of art shows throughout the Pacific Northwest.

About Asymbol
OURS IS A CULTURE FULES BY PASSION: Passion for expression, passion for innovation, passion for adventure. We created Asymbol to honor the image makers whose passion fires our imaginations and captures our spirit of wanderlust.

About MTN Approach
Launched at the 2011 SIA show with its award-winning foldable approach ski, MTNApproach is a Backcountry Snowboarding brand by and for snowboarders. Based in Ketchum, Idaho, MTNApproach is dedicated to designing and manufacturing tools for backcountry snowboarding that are innovative, lightweight and reliable.

Social Media
www.mtnapproach.com/blog
facebook.com/mtnapproach
twitter.com/mtnapproach
instagram.com/mtnapproach

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