Shaun White And The Olympic Trick Wall

by The Editors on January 2, 2014

In business, barriers to entry are a good thing for well financed companies. Anything that can make it difficult for competitors is great. The same goes with Olympic snowboarding. Shaun White (with the help of GoPro) can spend a hundred grand to build and staff his own halfpipe, inflate an airbag, and spend a week just to add another 180 to his big trick rotation. That’s a pretty big wall to slam down in front of his competitors. Will it work? Guess we’ll all find out in Sochi (if the pipe doesn’t get destroyed in some terrorist plot).

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