Agenda Plans Expansion In 2014

by The Editors on November 1, 2013

Agenda Logo-1While it won’t surprise anyone who knows Agenda Show founder Aaron Levant, it is good to see that the show is continuing on the up and up with all kinds of expansion plans for New York City and Las Vegas in 2014.

This January 2014, Agenda:NYC men’s street wear and lifestyle show will be hosted at the 82 Mercer building in Soho, for the last time. Moving locations for Summer 2014 edition, Agenda:NYC expands to the Jacob K. Javits center, housed in the Javits North building. The newly constructed space provides more than double the square footage to the current New York footprint.

In Las Vegas the Agenda Show will double in size with the addition of a surf/lifestyle zone called Woods and the Agenda WMNS section.

“We feel AGENDA has barely scratched the surface of what is possible in the Vegas landscape. There are so many opportunities and an amazing potential to grow in this space,” shares Levant.

For the official word from Agenda, follow the jump.AGENDA shares their 2014 strategic plan for expansion

Los Angeles (October 21, 2013) – AGENDA, the leading forum for action sports, surf, street wear, lifestyle, footwear industries, shares their 2014 strategic plan for expansion.

“Following the momentum of AGENDA’s Summer 2013 show circuit, we recognize the opportunity and potential for growth,” downloads AGENDA’s founder, Aaron Levant. “We’ve laid out our 2014 strategy to provide better customer service, cater to our brand partners, and continue to curate the AGENDA experience.”

This January 2014, Agenda:NYC men’s street wear and lifestyle show will be hosted at the 82 Mercer building in Soho, for the last time. Moving locations for Summer 2014 edition, Agenda:NYC expands to the Jacob K. Javits center, housed in the Javits North building. The newly constructed space provides more than double the square footage to the current New York footprint. With the new space, Agenda:NYC will now be able to accommodate a more diverse offering of brands, and will focus on surf and lifestyle categories.

AGENDA Vegas will double in size by its second edition, following the success of the inaugural AGENDA Vegas 2013 show at the Sands Expo. The expansion, due to customer demand, to bring the AGENDA experience to the Vegas landscape will include the addition of the WOODS – surf/lifestyle contemporary neighborhood and AGENDA WMNS segment. Adding an additional day to the two-day schedule, making it a three-day show.

“We feel AGENDA has barely scratched the surface of what is possible in the Vegas landscape. There are so many opportunities and an amazing potential to grow in this space,” shares Levant.

The January 2014 edition of AGENDA Long Beach’s flagship show will now house over 700+ brands. As the largest and most diverse offering of all three shows, providing a true cross-section representing each genre of California subcultures. AGENDA Long Beach is both a national show with retailers hailing from 49 states (believe it or not, South Dakota couldn’t make it) and globally from 48 countries. Recent data shows 31% of the retailers visit from over 1000+ miles away. Heading into 2014 and beyond, AGENDA Long Beach continues its exponential growth by diversifying show categories and increasing the brand offering, including the addition of peripheral events, such as the AGENDA Emerge conference.

To sum up AGENDA’s 2014 expansion plans, AGENDA Emerge goes bicoastal. First debuting in 2013, the creative branding conference packed out the Long Beach Convention Center’s auditorium. AGENDA Emerge will now host 4 conferences on
each coast, twice a year in Long Beach, coinciding with AGENDA Long Beach and in New York, coinciding with Agenda:NYC.
Driving home that the AGENDA experience is as much a lesson, as it is a tool. ###

About AGENDA
The AGENDA Trade Show is a forum for the most inspired in the street wear and action sports industries to unite. Lines speak for themselves and buyers are not intimidated by the usual overwhelming tradeshow experience. From the garage-run lines on the verge of explosion, to the well-established elite, AGENDA caters to the needs of buyers and brands that exist on a higher level of design and aesthetic. With a strong emphasis in style, art, music and culture, the AGENDA experience is as much a lesson as it is a tool.

About Reed Exhibitions:
Reed Exhibitions is the world’s leading event organizer, with over 460 events in 36 countries. In 2011 Reed brought together over six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and are organized by 34 fully staffed offices. Reed organizes a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors.

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