If you’re the marketing director of an action sports company (or better yet, an energy drink company) why waste time developing relationships with a bunch of different little media companies when you can do all your shopping at an advertising super store? That’s seems to be the question Source Interlink’s Grind Media must have been thinking when they partnered up with Europe’s largest action sports media company Factory Media.
With the launch of this new co-operation agreement, GrindMedia and Factory can now offer marketers increased North American and European reach through their respective media sales teams. . . Factory and GrindMedia’s advertising clients will now be able to book digital advertising and content distribution campaigns through the UK, Germany or U.S. offices of the two independent companies. GrindMedia will represent Factory’s North American digital audiences, while Factory will represent GrindMedia’s European sports fans.
How simple is that? Just drop in your advertising and they’ll turn the factory on and grind media out to the world. Everyone’s a winner. For the official world from GrindMedia, follow the jump.Factory Media And GrindMedia Create The World’s Largest Action Sports Network
SAN CLEMENTE, Calif., USA, – U.S. and European sports media companies GrindMedia and Factory Media unite to form the largest single action sports digital sales network worldwide. GrindMedia, including the TransWorld brands, and Factory will now offer advertisers global coverage with a combined audience reach of 12 Million Unique Monthly Visitors.
With the launch of this new co-operation agreement, GrindMedia and Factory can now offer marketers increased North American and European reach through their respective media sales teams.
Factory and GrindMedia’s advertising clients will now be able to book digital advertising and content distribution campaigns through the UK, Germany or U.S. offices of the two independent companies. GrindMedia will represent Factory’s North American digital audiences, while Factory will represent GrindMedia’s European sports fans.
Darryl Newton, Managing Director of Factory Media said: “Advertisers are looking to maximize the reach and distribution of their content efficiently. Factory and GrindMedia can now offer the biggest audience reach to any Action Sports advertiser. We’re excited to be working with GrindMedia, and to be able to offer our clients such a credible network of sites to place their advertising and facilitate targeted global content distribution.”
Greg Morrow, VP Digital of GrindMedia added: “Servicing both endemic and non-endemic clients through a singular network will enable us to support companies who seek efficient and large scale exposure of their brand messages. Both Grind and Factory produce legitimate, relevant and passionate digital brands and can now work together to grow our customers’ businesses through this singular large scale network.”
About Factory Media:
Factory is Europe’s largest Action Sports media owner, with 19 magazines and 28 websites published across multiple languages and multiple European territories. With 32 years of heritage, Factory recently became part of the Forward Internet Group, one of the UK’s most innovative digital business owners. The company also hosts Prime&Fire – a dedicated creative Agency. With a London Head Office and regional offices in Munich and Cologne. Factory reaches 5 Million international sports fans across the Board Sports, Bike and Outdoor markets.
www.Factorymedia.com
About GrindMedia:
Source Interlink Media’s GrindMedia is the world’s largest action/adventure/outdoor media company, with 29 leading media assets featuring brands such as GrindTV.com, SURFER, SURFING, TransWorld SKATEboarding, Bike, POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more. GrindMedia reaches more than 40 million engaged consumers every month through its print, online, mobile, TV/video and events. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards, Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.
www.Grindmedia.com
