Wait, Not Another Sexist Roxy Ad

by The Editors on July 8, 2013

Australian writer Clementine Ford is not happy with the new promo piece for the 2013 Roxy Pro starring Stephanie Gilmore. No, she doesn’t like the fact that the surfer’s face is never shown nor does she like the absence of surfing in the spot. In fact, she doesn’t like much about it, according to her story on Daily Life.

Because the most amazing thing female surfers can do has precisely nothing to do giving a hidden audience a boner. And while it’s almost amazing that most women spend the majority of their lives in an unacknowledged performance that begins sometime in childhood and ends when menopause makes them invisible once more, our most spectacular achievements (and failures) are unrelated to how appreciative (or dismissive) that hidden audience is of our beauty.

Oh, that again. . . to watch the video (and apparently get a boner and an unnatural attraction to the HTC One) click the link.

[Link: Daily Life]

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