When Kate Spade decided to launch a new low-end clothing line called Saturday, NYC-based surf boutique Saturdays Surf NYC decided they’d take the company to court, according to a story on Complex.com. Unfortunately for them, their bid to stop Kate Spade from launching the new brand was unsuccessful.
Judge Miriam Goldman Cedarbaum concluded that “Saturdays Surf NYC has not shown a likelihood of confusion by a preponderance of the credible evidence. I am particularly persuaded by the relative weakness of the word that the two marks share, the significant distance between the men’s and women’s products, and the consistent inclusion of the famous house mark, Kate Spade, in its Kate Spade Saturday mark.”
Chalk another one up for high fashion big business.
[Link: Complex]
