IVI is trying something with their ecommerce site that even the most bitter online shopper would be stoked on. Now, when people want to buy a pair of IVI shades they can order up to four pairs, try them out for 7 days, then keep the ones they like and send the rest back in a prepaid container. IVI is calling it a Home Showroom.
Keeping in the tradition of attempting the never been done, introducing new and interesting marketing and distribution strategies, IVI’s Home Showroom offers a new buying experience for the sunglass customer, just in time for Summer. In 4 simple steps, online shoppers now have the ability to tailor their buying experience around their schedule.
We’ve been doing something similar for years on Zappos.com, but it’s nice to know someone in action sports is making it this easy. Follow the jump for the official word.
IVI INTRODUCES “HOME SHOWROOM” ECOMMERCE PROGRAM
Premium Sunglass Brand Offers Customers 7 Days To Try Product In Their Homes For $1
Irvine, CA – (May 24th, 2013): Premium eyewear line IVI (pronounced ‘eye-vee’) today announces the addition of their “Home Showroom” ecommerce program. Designed to allow a personal ‘try before you buy’ experience, customers can select 4 pairs of sunglasses from ivivision.com to have delivered directly to their door to try on in the comfort of their own home before making their purchasing decision.
IVI, created through the combined vision of founders Rob Dyrdek, Pete Fox, and Jerome Mage, bridges the gap between action sports/street cultures and luxury fashion eyewear. IVI products feature timeless styles with modern applications, premium materials and exclusive use of CARL ZEISS VISION sunlenses and Mazzucchelli 1849 acetates and are supported by a cast of Ambassadors that represent the entrepreneurial ethos of the brand.
Keeping in the tradition of attempting the never been done, introducing new and interesting marketing and distribution strategies, IVI’s Home Showroom offers a new buying experience for the sunglass customer, just in time for Summer. In 4 simple steps, online shoppers now have the ability to tailor their buying experience around their schedule:
1. Pick out sunglasses – up to 4 pairs of IVI premium sunglasses from shop.ivivision.com, and order them to be shipped anywhere in the USA for only $1.00.
2. Try them on – in the comfort of their home or office, customers can now try them on with their own combination of outfits, other accessories, etc. Take pics and get feedback from friends including IVI with the hashtag #IVIHomeShowroom on their social networks
3. Choose their favorite(s) – any or all of the styles the customer wants to keep stay with them, easy as that.
4. Return the rest – in a prepaid shipping container. After up to 7 days of receiving the glasses, the customer returns glasses they decide not to keep and IVI will restock and charge for the style(s) they keep.
Live now at http://www.ivivision.com/
About IVI – IVI (eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials and sophisticated iconic lines with unique features and details. Learn more at IVIvision.com
This is a terrible system and further adds to the demise of independent retailers.
NEVER BEEN DONE? ever heard of Warby Parker? Obviously the guys at IVI have. WP’s been doing this for a while ….with glasses and sunglasses. What a joke.
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