Earlier this month, with all the talk of Apple, Samsung, and Microsoft coming out with smart watches, we were thinking about the action fashion watch marketplace and what companies like Nixon, Vestal, Freestyle, Home etc. . . are going to do now that all that most of their products do is report the time of day.
In the always-on era we’re all beginning to suffer from what writer Douglas Rushkoff calls Present Shock. Thanks to digital technology we’re all living so in the moment that the past and the future are losing their impact on our daily work flow. So, not only have watches become useless jewelry, but the time of day (our only reason for wearing them) is quickly becoming one of the least important data points in our digitally cluttered lives.
This is probably why G-Shock is making their wrist jewelry a little more useful by loading it up with Bluetooth so it can communicate with a smart phone and subtly let people know know if they’ve got mail, a message, changed time zones, or even lost their phones to an unscrupulous mini market manager. Here, let Stevie Williams explain. . .
[Link via Digital Skateboarding]
