When we first started, I was doing all the marketing and all the promotional materials myself. I was OK at it, but I wasn’t the most qualified person. Finally, one of our team members said, “Your ads aren’t very good. You’re better at skating. Why don’t you let me take this over?” . . . So I took a step back from the business and focused on skating. I stopped being so involved in the day-to-day operations and became more of an adviser. The company was growing, and everything was working out pretty well. But all that changed when we started to move outside of the skate world.
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