PPR released their 2012 full-year results and it gave Jeff Harbaugh a chance to dig in to get a better idea of what has been going on at Volcom since they were purchased by the French fashion titan a year and a half ago. From what Harbaugh could figure, it looks like things are going okay, but they just might be down for the year.
At best, Volcom has grown only a bit. If that 261 million Euros in revenue includes Cobra and Tretorn, Volcom’s year over year revenues could have fallen. . . I would like, at this time, to renew my congratulations and admiration, expressed at the time of the deal, to the Volcom management team for the timing of their sale to PPR and the price they got.
Couple this with PacSun’s recent launch of their own Kendall and Kylie Jenner branded fashion line (a shockingly rare smart move from the mall retailer) and Volcom could be sitting in a less-than-happy revenue place in the coming quarters. For the entire Harbaugh perspective click the link.