Vail Resorts, Inc., the big box of the snow resort industry, is apparently doing so well with their Colorado and California resorts that they are reaching out to grab two resorts in the midwest, according to a story on Sports One Source.
Vail Resorts, Inc. has entered into agreements to purchase two premier urban ski areas in the Midwest, Afton Alps in Minnesota and Mount Brighton in Michigan, for total cash consideration of $20 million. Both ski areas serve major snow sports markets in the Midwest with more than 468,000 active skiers and snowboarders in the nearby Minneapolis-St. Paul and Detroit metropolitan areas.
These two resorts will be added to Vail’s resort portfolio which already includes: Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, Northstar and Kirkwood. To big to fail, right?
[Link: Sports One Source]