Journalist Fred Pawle talks to Graham “Sid” Cassidy about a deal he nearly landed that was allegedly “the most spectacular offer the sport of surfing has ever seen, one that makes the offer from Californian media company ZoSea, which was accepted amid subdued optimism from within the sport this month, look amateur by comparison,” according to his story in The Australian.
But, in a tumultuous meeting in Hawaii in December 1996, the ASP board voted to request amendments to a contract it had signed with CSI earlier that year. CSI, the goose that had spent that year laying golden eggs, declined. At considerable expense, it walked away. Surfing has never recovered from it.
Nice to look back and claim that a past missed deal that just as easily could have ruined profession surfing was what doomed it, but it is interesting in comparison to the reportedly $20 million ZoSea deal. Click the link to read the rest.
[Link: The Australian]
