Jesse Huffman writes up another great snowboarding story for The New York Times. This one, on who snowboard companies are jumping on the “green manufacturing” movement.
More snowboard makers than ever, from grass-roots innovators like Mervin in Sequim, Wash., to multinational companies like Burton, are offering green or eco-friendly boards this ski season. And the trend is just beginning. Boards made with sustainable materials account for just 2 percent of the $140 million board market, according to Snowsports Industries America, a trade group.
Those quoted include: Burton’s Todd King, Salomon’s Alex Warburton, Arbor’s Bob Carlson, K2’s Doug Sanders, Mike Basich and Mervin’s Pete Saari (pictured right). Cleaner is better and if it help sells, great.
[Link: The New York Times]
why is burton labelled “multinational”? if anything mervin is more multinational since quik is at the helm.
I know that Mervin Mfg. uses green products in their boards and their factory is also extremely earth friendly. I really have not seen many other companies boast their “green” friendly products until this article. I am wondering if they really even participate in this, or are trying to jump on the bandwagon and appear to be conscious, when in fact they are not. Since Burton is a “multinational” company, shouldn’t it have more exposure to its efforts to be more earth conscious?
Glad to see Jesse Huffman bringing it.
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