Back in the early 80s Rainbow Sandals were the only flips any self-respecting surfer would wear. And now, almost 40 years later founder Sparky Longley is still living the dream and bringing in $12 million in profits on $37 million in sales. Not bad for a guy who still “depends on word of mouth” and a few ads in The Surfer’s Journal to spread the Rainbow message.
The LA Times rus a whole background check on the company and man and we can’t think of anyone who has done the action sports business thing more smoothly than Sparky. Click the link to check it out.
[Link: LA Times]
