Bonnier Buying Up More Magazines

by The Editors on December 18, 2008

Bonnier Corp LogoBonner Corp., the parent publishing company of Transworld Media has just purchased Scuba Diving Magazine from F+W Media (for an undisclosed amount) to add to their magazine quiver (the already own Sport Diver).

We serve the enthusiast market better than anyone in the business, so adding Scuba Diving to our existing Sport Diver title will only enhance our relationship with the dive industry and its passionate audience,” Bonnier CEO Terry Snow said in a prepared statement.

It seems an odd time to being purchasing more print titles, they must know something we don’t about the future.

[Link: Orlando Sentinel]

Cameron December 18, 2008 at 12:33 pm

“they must know something we don’t…”

Yeah, the price they paid. I have a source at Bonnier that tells me they picked this one up for a steal. That’s the only thing that would make sense in these times and this market.

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