One of the biggest reasons we rarely watch Fuel TV is because it was never on our cable system. We always wondered why they couldn’t simply put their shows on their website so we could check them out any time we wanted. Finally, our wonders have been partially answered with Fuel TV’s the new HD web player from Move Networks.
“FUEL TV is the only television network dedicated to action sports,” says Gene Pao, FUEL TV Vice President of New Media and International Development. “Now FUEL TV will be the first place consumers can watch full-length HD action sports shows online. The quality of the viewing experience is really unmatched anywhere online in the action sports world.”
Soon we’ll be able to watch The Standard Snowboard Show, Firsthand, and FUEL TV presents Camp Woodward, but the bummer is that full-length episodes “will only be available on the web site for a limited time.” Huh? Well, at least it’s one step in the right direction.FUEL TV LAUNCHES HD SHOWS ON WWW.FUEL.TV
Full episodes of “The Great Open Ride” and others available in new player.
LOS ANGELES, CA – FUEL TV, the 24/7 action sports lifestyle network, has launched a new HD streaming video player that features full-length episodes of the network’s premium shows in the highest quality video format available on the internet today. The player, created by Move Networks, debuts on FUEL TV’s web site with HD versions of “The Great Ride Open” only available at www.fuel.tv (www.fuel.tv/TheGreatRideOpen).
Over the last five years, FUEL TV has become known for its high-quality action sports programming. With the launch of the full-episode HD video player at www.fuel.tv, the network further solidifies its leadership position and gives its online audience the opportunity to sample the network. The exclusive availability of premium content at www.fuel.tv also offers viewers a new way to access FUEL TV’s award-winning programming. In addition to watching the entire second season of “The Great Ride Open” at www.fuel.tv, by mid December viewers will also be able to watch other HD quality premium shows such as the 2006, 2007 and 2008 “Oakley Arctic Challenge.”
“FUEL TV is the only television network dedicated to action sports,” says Gene Pao, FUEL TV Vice President of New Media and International Development. “Now FUEL TV will be the first place consumers can watch full-length HD action sports shows online. The quality of the viewing experience is really unmatched anywhere online in the action sports world.”
Upcoming full episode launches on www.fuel.tv include “The Standard Snowboard Show,” “Firsthand,” “FUEL TV presents Camp Woodward,” “Stupidface,” “New Pollution” and “Thrillbillies.” The full-length episodes will only be available on the web site for a limited time and new series will be added in a timely fashion.
Move Network’s HD streaming player offers a clear picture with no buffering or stalling. Viewers will have fast-forward and rewind navigations of their favorite FUEL TV shows. One of the unique features of the player is that viewers will be able to share full episodes or shorter clips of their favorite shows with friends. Episodes will have short pre-roll commercials at the beginning and during regular advertising breaks.
“FUEL TV brings viewers into the action,” says John Edwards, CEO of Move Networks. “Providing internet audiences with a similar, high-quality television experience gives viewers a new way to experience the action, and offers FUEL TV a new way to increase overall viewership.” The HD streaming player by Move Networks is already being used by other television network web sites such as FOX.com, FXNeworks.com, ABC.com, and ESPN360.com.
Full-length episodes of many of FUEL TV’s shows have been and will continue to be available for free viewing on Hulu.com and through paid download on iTunes.
About FUEL TV
FUEL TV is a 24/7 action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 25-million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.
We’ll see a few more startups this year that do nothing but online video content in our industry. It’s only a matter of time before Fuel is forced(for lack of a better word) to bring all of their content online. It’s happening in every other vertical, it will happen in ours too. While old media like TV & mags won’t ever die, they’re giving up a lion’s share of the pie to the new media.
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