This is hardly worth mentioning, but (big surprise) Nike has reportedly gotten everything it can out of both the US Open of Surfing and the City of Huntington Beach, California and is kicking their whole sponsorship deal to the curb, according to an interview on a Shopping Eating and Surfing blog.
As one would expect Nike’s Global Action Sports VP Sandy Bodecker believes Nike did so much for the event, the sport, and the entire world of action sports that the company (and all its brands) can now move on to other venues and spread their all-knowing amazingness.
Connecting with millions of fans in the heart of the action sports community was amazing experience for both brands,” Bodecker said. “Working with IMG and the City of Huntington Beach allowed for the elevation of the US Open of Surfing to positively impact a broader audience and introduce them to the power and excitement of sport. . . In putting on an event with such large exposure, we pushed our teams to find an authentic connection to stay true to the core of the sport and lifestyle. . . The biggest challenge ahead for the US Open is to bring the energy from Huntington Beach to even more fans across the world.
In the Orange County Register, Nike apologist Evan Slater (Hurley PR) said Nike did what it came to do in terms of elevating the contest and attracting more top surfers.
“But we also strive to constantly innovate and evolve. For us, we’ve decided to export what we created at the U.S. Open and invest it into other aspects of our business, like a renewed athlete focus and new and exciting ways of connecting with millions of kids.”
As we’ve said before, Nike’s only interest in action sports is that they occasionally believe our sports will help them sell more branded product to more people. When that stops working they’ll move on to something else.
[Link: Shop Eat Surf and OC Register]
fuck these guys, they eaters…they put nothing back in-just take, take, take! and fuck you, trying to force retailers to put your shitty, lame-ass, gap looking product on our walls.
“As we’ve said before, Nike’s only interest in action sports is that they occasionally believe our sports will help them sell more branded product to more people.”
Name one action sports company that doesn’t act this way. Not defending Nike’s involvement in action sports however they’re all greedy and only doing it for the money, nothing more. And for those independent growing companies the moment they become successful they’ll just sellout to a big corporation like the rest of them, go fuck yourself.
watch as nike slowly pulls out of surf altogether. inside intelligence tells me they are ramping up to ramp down and out of surfing…they hate paying surfers exorbitant amounts of cash…thanks for playing nike…go back to oregon
insidesurf,
tell us more…..
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