Unless the action sports magazine category can buck a major media trend, 2009 could be pretty rough. And that comes on the heels of what Media Daily News is calling “the worst year in decades for magazines.”
Through the middle of December, consumer magazines are down 9.4% from last year, according to MIN Online; this compares with a 7.8% drop in 2001. Worse, magazines do not appear to be headed for a quick rebound like the last recession. . . . At this rate, 2008’s losses will almost certainly be compounded in 2009–bringing two straight years of declines, which will result in more magazine closures and layoffs.
We’ll keep you posted.
[Link: Media Daily News via I Want Media]
