As the 2012 US Open of Surfing in Huntington Beach, California made plainly clear to everyone, Nike’s only real interest is action sports is selling shoes and clothing. Providing more evidence is their latest commercial featuring buttery smooth skater Gino Iannucci rolling around NYC in a pair of shoes that John McEnroe used to play tennis in, the Nike Challenge Court. But with this shoe, Nike has added an “SB” so you’ll know it’s for, you know, skateboarding. . . classic.
[Link via DQM]
watch as all this investment in “action sports” starts to dwindle…interest in spending the dollars they are spending in surf is waning at the swoosh…
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