World Industries‘ battling cartoon characters Wet Willy and Flameboy are getting the boot and will be out on their own under their own Flameboy vs. Wet Willy brand after this summer. That means, the 2012 summer line will be the last time the boys will be on World Industries skateboards.
In celebration of the end of an era and the beginning of a new one World will be numbering their Flameboy and/or Wet Willy completes in their limited edition Summer 2012 final line. This will be the last chance to get the characters on a World Industries’ skateboard. Going forward World Industries plans to reflect on their 25 years of skate heritage and take inspiration from the early Rocco generation with a focus on a more relevant skate audience.
It really is about time those two grew up and handled their own big box store business. Sounds like good news all around. Follow the jump for the official word.World Industries’ Flameboy and Wet Willy Products are Numbered
COSTA MESA, CALIFORNIA – (May 29, 2012) World Industries announces that the infamous characters that have lived under the World Industries brand and been featured battling back and forth on their skateboards for close to two decades will now be heading out on their own. The two characters will continue their mischievous antics along side their founding brand as Flameboy vs. Wet Willy.
In celebration of the end of an era and the beginning of a new one World will be numbering their Flameboy and/or Wet Willy completes in their limited edition Summer 2012 final line. This will be the last chance to get the characters on a World Industries’ skateboard. Going forward World Industries plans to reflect on their 25 years of skate heritage and take inspiration from the early Rocco generation with a focus on a more relevant skate audience.
The Flameboy vs. Wet Willy brand will focus on footwear, skate hardwoods, apparel, accessories, toys and other age appropriate products for a boys 4-11 year old market. World Industries is happy with the characters and what they have done for the brand over the years and will watch what they do for years to come.
“Taking World in this new direction allows us to broaden our product mix to include more technology and more of the types of imagery that has always been the cornerstone of the brand. This will give World the opportunity to grow and expand the age range of the consumer.
Good riddance to bad rubbish, I say! It’s time those little rats moved out of the house so we can go a single day without having to clean up their mess!” – Beau Brown Director of Global Sales & Product Development
