Sustainable Surf’s Michael Stewart and Kevin Whilden get profiled in Forbes Magazine for their work is attempting to green up the toxic surf industry.
The San Francisco social entrepreneurs aim to create an industry certification standard for environmentally friendly surfboards to give surfers, from pros to weekend wave warriors, a scientifically sound green choice. Surfboards are just a $150 million business in the U.S., but for Stewart and his San Clemente-based cofounder, Kevin Whilden, the iconic symbol of the sport is a Trojan horse to make the $7 billion surf industry and the lifestyles of millions of surfers more sustainable. “If we can green up the surfboard then we can green up surfers,” says Stewart, 42, a lifelong surfer who has spent his recent career evaluating the carbon footprint of everything from Motorola cellphones to Volkswagens.
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[Link: Forbes]
