Here’s Why TCP Bought Into Nixon

by The Editors on February 24, 2012

2C50491F6F3Fbeea15Baef86D0B87516-1Deal Journal Australia interviewed Trilantic Capital Partnerspartner Charlie Moore regarding the fund’s new investment in the Nixon brand and asked him why they would partner up with management and Billabong. Among other things Moore said this:

What we really like is that the business was founded by, and continues to be led by a entrepreneurial and dynamic duo, Andy Laats and Chad DiNenna. Andy founded the business shortly after picking up his MBA at Stanford from the ground up, partnered by Chad. They determined that the action sports sector didn’t have a watch brand clearly identified with folks clearly passionate about surfing, skating and snowboarding.

It would appear that TCP has their priorities straight, right?

[Link: Deal Journal Australia]

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