In the world of action sports Bnqt.com has been a bit of an outsider. Founded by a former AOL Sports-man, the site featured viral video of action sports along with a user-generated content community. Though the site never gained any traction, recognition, or significant traffic, it was still acquired by USA Today for an undisclosed amount of money.
“USA TODAY’s acquisition of Banquet is another example of the innovative ways we are trying to diversify our audience,” said Craig Moon, president and publisher of USA TODAY. “We believe that action sports are a dynamic and exciting category and that we have found an excellent stand alone brand which truly resonates with the youth audience.”
This purchase shows how desperate old media is to get involved with “the kids.” And to think, Time Warner sold their “action sports” sites a little less than a year ago. Then again, this certainly gives us hope. . .
[Link: CNNMoney.com]
