Tim Pogue: Mizu’s New CEO

by The Editors on December 20, 2011

Pogue MizuStainless steel water bottle maker Mizu has announced today (December 20, 2011) that Ride Snowboards co-founder Tim Pogue is their new CEO, according to Mizu’s Jussi Oksanen.

“We’ve built the Mizu brand on a strong foundation in action sports with several industry partnerships and new pro bottles,” said Mizu founder, Jussi Oksanen. “Tim’s extensive experience with brands like Mizu will help us take the company to the next level in 2012.”

Sounds like exactly what the company needed. Follow the jump for the official word.Encinitas, Calif. – Dec. 20, 2011 – Mizu announced today that long time action sports entrepreneur, Tim Pogue, has joined the Mizu team in San Diego as CEO and president. Over the last 20 years, Pogue managed consumer brands from recent marketing and licensing work with the Bob Marley brand, to pro athlete management at Burton, to product development and business operations as president and co-founder of Ride Snowboards.

“Mizu is the real deal – an athlete-driven brand led by industry pros with a global mission to eliminate the use of plastic bottles,” said Pogue. “It’s the first water bottle brand geared to the action sports community, and with that I see an amazing business opportunity.”

“We’ve built the Mizu brand on a strong foundation in action sports with several industry partnerships and new pro bottles,” said Mizu founder, Jussi Oksanen. “Tim’s extensive experience with brands like Mizu will help us take the company to the next level in 2012.”

Mizu bottles are backed by several well-known professional athletes and artists. The latest “Pro Bottles” are from Alex Gray and Stash. To find a retailer near you or buy online, visit www.mizulife.com.

About Mizu
Mizu is the original action sports water bottle brand. The company was founded by Jussi Oksanen, pro snowboarder, a four-time Winter X Games medalist, three-time US Open medalist and Olympic athlete, in order to drastically reduce the plastic bottle trail that followed him on his travels. Mizu bottles are made from food-grade BPA free stainless steel – the strongest and safest material for drinking bottles – and are designed to fit the unique action sports lifestyle. Mizu partners include Boarding for Breast Cancer, Burton, Volcom, Nike 6.0 and Hurley. For more information, or to become a Mizu partner, find us at www.mizulife.com, www.facebook.com/mizulife, LinkedIn and on Twitter @mizu_life.

JoeShred December 20, 2011 at 3:11 pm

Tim Pogue’s the shit, love to see this go well.
The Juice-Box’s product is timely and on point, no more designer-plastic, filtered-tap water people!
Buy a Brita for crissakes and pour it in your stainless steel canteen.
And while you’re at it, vote to ban single-use plastic bags in your hometown. Way to go Seattle!

NigHeist December 20, 2011 at 6:29 pm

Tim Pogue’s the shit? Yeah, a piece of shit maybe…

Has everyone forgotten all his fuckwitted antics while he ran Ride Snowboards back in the 90’s? He and Jamie Salter are as crooked as they come. Pogue was up until recently the Chief Marketing Officer for Salter’s Authentic Brands Group; whose portfolio includes Tapout, Silver Star, Hitman and a bunch of other shitty MMA brands (not to mention merchandising for Marilyn Monroe and Bob Marley). Do you really think that Tim Pogue really gives a shit about any of the values MiZU was founded upon? Fuck no… All Tim Pogue cares about is making a buck. The guy is a cunt.

JoeShred December 20, 2011 at 8:59 pm

I was never burned/ripped off by the Pogue & Salter power coupling. The wheels did come off the Ride bandwagon, but *Snowboarding* is littered with a trail of tears dating back to the olden days (early 90s anyone?). Morrow Snowboards…5150…etc., etc.
NG, you may know something I don’t about Pogue’s ‘ethics’ but the fact that he bailed on a bunch of MMA brands says something. Irregardless, I’m backing Jussi and Mizu, hope people wake up and back brands with a plan.

Kevin Kinnear December 20, 2011 at 9:19 pm

The thing that bothers me the most about the internet is that lame people like NigHeist can spray whatever they want to the world and never take responsibility for what they’re doing to other people’s valuable reputations. His response is totally chickenshit. Whoever your name really is, my cell number is 760-473-5489 if you’d care to discuss it further after identifying yourself first.

Tim Pogue is a good friend of mine. I’ve known him since his Burton days and have never had a reason to doubt his integrity. I’m very happy for Tim’s success, just like I was when he started Ride. Tim just moved to North County and I went over to his house as soon as I found out to welcome him with open arms. It was great to see him and Stef again. Tim is a super good guy with a great family and I hope that Mizu takes off under his leadership. Unlike NigHeist, Tim is definitely the kind of person you’d want to move into your neighborhood. I trust Tim completely and that’s the bottom line. It’s a rare thing nowadays and something I really treasure in another human being.

NigHeist December 20, 2011 at 10:49 pm

Well let’s see… shall we start with the class action lawsuit that was filed against Tim, Jamie and the other owners of Ride? Here’s a copy of the brief: http://securities.stanford.edu/1009/RIDE97/001.html. I particularly like the part where Tim and Jamie use insider information to cash out their shares for millions of dollars, while the rest of their investors to took a bath. And what about all the people who lost their job in that fiasco? I had good friends who got canned when Ride took over Thermal. those guys didn’t care – it was all a big joke to them. As long as the C.A.S. machine got fed they didn’t care.

Are we supposed to believe that this leopard has suddenly changed his spots? I don’t think so.

Tim Pogue December 21, 2011 at 4:47 pm

Joe Shred – thanks for the props, whoever this NigHeist kook is, he doesn’t know me and clearly doesn’t have his facts straight.

Kevin Kinnear – You are the MAN!

Boardistan Readers – To set the record straight for those that may not know me – I’ve started 6 brands in action sports, advised for several more, have employed hundreds of people over my 20 year career, helping many of them start their own brands. I’ve worked with snowboarding pro’s from Craig Kelly and Terje Haakonsen back in the early 90’s to Travis Rice and Jake Blavelt as recent as this year, and now I’ve partnered with another super hero Jussi Oksanen to help bring the environmentally correct message of using stainless steel water bottles to action sports. So you have to ask yourself, if this NigHeist guy was even close to right about any of the shit he’s spraying about me, how could I still be kicking ass in this biz and he’s hiding behind a name he stole from an LA punk band?

Boardistan – why do you let kooks like this post lies?

NigHeist – (left blank intentionally)

@poguezilla

Tim Pogue December 21, 2011 at 5:57 pm

It’s Jake Blauvelt – sorry for the typo Jake!

Kevin Kinnear December 21, 2011 at 6:50 pm

Let’s start with who in the hell you really are before we discuss anything else. You have zero credibility until that happens.

Flip Side December 22, 2011 at 11:33 am

You know what they say Nigheist, opinions are like assholes, everyone’s got one. I am wondering why you are not voicing your anger toward the seller of Thermal, as opposed to the buyer. This is most likely why your friends lost their employment. After reading the entire class action suit, nowhere does it quote Mr. Pogue making false statements. To the contrary, Mr. Pogue only states that the company needed a better long-term strategy. Also, to confirm, Mr. Pogue only ran the snowboard branded side of the business, which accounted for only 45% of the business revenues. In regards to selling stock, Mr. Pogue sold roughly 20% of his shares during the class action timeframe. Any knowledgable financial planner would advise large shareholders of public entitiies to diversify, and recognize some of the gains once shareholder lock-up agreements have been exhausted. This happens all the time. In regards to Japan, it blew up for many industries, not just in the snowboard and skate business, or just Ride. Anyone doing business internationally, knows that distributor agreements are almost impossible to enforce and are typically done by letter of credit to guarantee funds. The only way to know if a distributor is truthful with purchase commitments is to have the letter of credit in place. Analysts following the stock should have been commenting about this and the only way management can give different guidance is when failure to post the letter of credit happens, basically in real time. In 1996-1997, while Japan was dealing with a real estate bubble and recession, many Japanese distributors lost their way and ultimately the Japanese retailers became more powerful than distributors. This was referred to as the Japanese Distribution Revolution. If you look at retailers in the U.S. today, the exact same thing is happening right now. After a U.S. real estate bubble and recession, retailers are doing a power grab, and fracturing their relationships between high-end manufacturers and distributors, and demanding unrealistic expectations of suppliers in a depressed economy. In fairness to Mr. Pogue and his reputation, he holds loyal and committed friendships and business relationships by industry professionals, media marketers and teamriders he has worked with throughout his career. Congrats Tim on your new venture.

Tim Pogue December 22, 2011 at 2:52 pm

Whoa! Flip Side! Finally someone who actually does his/her homework! And by the way NigHeist, I figured out who you are…

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