The Definition Of “Extremely Promotional”

by The Editors on November 24, 2008

Pacsun-1Lately we’ve been sitting in on quarterly conference calls and at first when we heard that the market was “getting extremely promotional” we didn’t know exactly what they were talking about.

Then, last week, week when PacSun’s CEO Sally Frame Kasaks said they were going “aggressively clear inventory while holiday traffic is available,” we began to understand.

Looks like PacSun isn’t the only one. Here is a perfect example of what we’re calling “extremely promotional” on a flyer someone sent us from SoCal’s 10 store retailer Sun Diego.

President Dave Nash is not fooling around. On the biggest shopping weekend of the year, his crews are knocking prices down by 20 to 50 percent. Notice the extra savings? Shoppers who get to the store between 7 and 9 AM on Black Friday get an extra 10 percent off on the the low end.

Happy Holidays.

{ 1 comment… read it below or add one }

stemmy November 24, 2008 at 4:21 pm

looks like typical black friday sales promo to me

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