Snowboarder Austin Smith is a man after our own hearts. After seeing the deluge of carbonated, caffeinated, high fructose corn sweetener pushers seemingly taking over the snowboarding sponsorship scene he did something about it. He and Bryan Fox began printing hoodies, t-shirts and stickers with a simple message: Drink Water.
Yobeat.com interviewed Smith to get the background on the entire effort.
Right now energy drinks are taking over the world and especially taking over the pastime of snowboarding. More than anything else, I don’t like what’s they’re selling. We’re reminding people of their alternative. . . Once I realized I was never going to snowboard for any energy drink company, no matter how much money they offered me, I wanted to respond in a positive way. Instead of doing nothing, I wanted to turn it around. It needed to be done.
And Smith and Fox are not alone. They already have Louif Paradis, Keegah Valaika, Scotty Wittlake, Curtis Ciszek, Jake OE, Scott Blum, Jake Kuzyk, and Josh Dirksen on the program. Click the link for the rest of the interview then visit the WeDrinkWater.com site to support the cause.
[Link: Yobeat.com]
Everything about this is amazing…such an inspiring and cool idea.
Until I looked at the ‘product’ part of their site.
$60.00 for a hoodie? $30.00 for a T Shirt? $10.00 for stickers? Are you shitting me? Those are foolish ‘streetwear’ prices for an activist idea.
Too bad.
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