Never Summer Snowboards have always been outliers in the snowboard industry. And they’ve always seemed to like that. But in this profile in Entrepreneur Magazine we get the back story how they became one of snowboarding’s biggest little brands and how they reportedly “Shredded The Snowboard Industry With Innovation” while building boards in the USA.
It all started, appropriately enough, in a garage. The brothers, who lived in Fort Collins, launched Swift Snowboards with their friend Scott Rolfs out of their home in 1983, a year after they were introduced to the sport. Tim Canaday, just 14 at the time, and four years Tracey’s junior, built the first snowboard in his wood shop class. “Tracey and Scott were figuring out the business, and I was good at building things, so I gave them advice on how to build a mold that I just learned from my shop teacher,” he says.
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[Link: Entrepreneur Magazine]
