Billabong’s plans to follow a Hollister like retail strategy is apparently paying off in the eyes of investors, according to a story in the Sydney Morning Herald.
SURFING brand Billabong International says its strategy of buying retail outlets will increase the struggling company’s margins. . . Billabong’s comments that it is on track for strong earnings growth this financial year helped its shares rise nearly 9 per cent yesterday. The stock closed 31ยข up at $3.91, partly offsetting the slump in value this year caused by a fall in profit.
Steve Jobs probably would not have disagreed.
[Link: Sydney Morning Herald]
