What do you know, it appears that SIA has jumped on the “green” wagon. Because it’s so marketable these days. For all the leafy details follow the jump.
GREEN IS THE WORD AT SIA.08 SNOWSPORTS TRADE SHOW
McLean, VA (January 23, 2008) – Representing an industry that relies upon a healthy environment and plenty of SNOW — the SnowSports Industries America (SIA) has always taken environmental sustainability seriously and is dedicated to being an eco-friendly Association. At the upcoming SIA.08 SnowSports Trade Show (Jan 29-Feb 1) held at the Mandalay Bay Convention Center in Las Vegas efforts to reduce the snow sports industry’s carbon footprint have been ramped up. We encourage everyone to take advantage of the following initiatives and support the industry’s pledge to be more “green”.
Highlights include:
ECOsource Market Segment Exhibit – Booth V98
New exhibit featuring 80 snow sports products and initiatives that are recyclable, sustainable or made from recycled materials. Reflecting the global initiatives of eco-awareness, this exhibit was concepted, designed and built by Dept. Of Energy from Seattle, WA and SIA, using recycled and sustainable materials. We encourage the snow sports industry to use some of these merchandising and production practices to continue generating environmental awareness and concern for our planet.
Digital Press Room – Booth X84
Sponsored by W.L. Gore, exhibitors’ press kits will be available in a digital format ONLY and accessible via computer terminals located in the Digital Press Room on the Show floor.
Water Stations — FREE Refills
To decrease the number of plastic water bottles being tossed out during the Show, SIA and Sessions will provide one very special water bottle for attendees with an incentive to re-use and refill that bottle throughout the Show. Water stations on the Show floor and Sessions Booth (B63) will provide “FREE” refills. According to Jon Rucker, a green building consultant, if every attendee uses just one water bottle for the week, we can prevent the unnecessary use of approximately 117,000 bottles.
SnowSports Institute Seminar – Green Your Business
Alison Gannett, President of Save Our Snow Foundation and a global cooling consultant, will be on hand to discuss how to “green” your snow sports business — save money and the planet at the same time. Wednesday, January 30, 4-5P. SIA Seminar Center, Booth X99.
GES/Mandalay Bay Services
Carpet, padding and signage will be made from recycled materials. 100% recycled waste receptacles as well as containers for recyclables (plastic, glass, metal) will be located throughout the Show floor and in the lobby area. During move in/out, SIA and GES Exhibitions will recycle cardboard boxes, plastic, paper and other materials deemed recycle-friendly.
Renewable Choice Energy
For the second year in a row, SIA will purchase renewable energy certificates from Renewable Choice Energy — of Boulder, Colorado – in the amount of 225,000kWH for 100% of the electric power used during the SIA.08 SnowSports Trade Show. The purchase will prevent 313,200 pounds of carbon dioxide from being released into the atmosphere. In layman’s terms – this represents the equivalent of NOT driving a car 400,409 miles or effectively taking 27 cars off the road for one year. Enrollment forms for renewable energy certificates that can be used in private homes or businesses will also be available onsite for SIA attendees to sign up.
– SIA –
The SIA.08 SnowSports Trade Show, January 29-February 1, 2008, at the Mandalay Bay Convention Center delivers the largest, most concentrated and authentic trade event in the snow sports industry. Celebrating the family business of snow, the four day show launches the styles, technology, innovation, culture and energy of winter sports presented by close to 1000 brands. Nearly 20,000 industry professionals convene in Las Vegas to engage in business, networking opportunities, parties, seminars and more. Media can log onto www.snowsports.org or contact Alicia Allen of SIA at 703/506-4214 or at aallen@snowsports.org or Lori Crabtree at Carmichael Lynch Spong at 307/733-1514 or by email at lori.crabtree@clynch.com.
