Apparently, Saturday afternoon viewers really will watch anything on network TV, especially if it’s got some wild flyin’ extremo sports in it.
We recently joked that ASA Entertainment was putting some of their four-month-old event programming up on CBS saying:
That makes these four shows really old news to the people who care and completely untimely and irrelevant to those who happen to accidentally stumble on to the broadcasts while trying to find something to watch.
Turns out “another view” was right when they posted the following: “The bulk of the TV audience doesn’t care if the event is live or a year old.”
According to Alana Johnson at The Nielsen Company, the LG Action Sports: Cincinnati show which aired November 8, 2008 at 2 PM EST (and was really only one month old, mostly) averaged a .5 rating. That means it was on in 570,000 homes and was watched by 687,000 people over the age of two. For comparison recent summer X Games have been scoring in the 1.0 range (meaning about twice as many people watch them).
For action sports television a .5 is pretty solid. Not a Dancing with the Stars 12 rating solid, but not bad at all. The show’s placement couldn’t have been better for catching random jocks on the couch: it was sandwiched in between two football shows: Varsity Rivals and CBS’s College Football Today. And, if that’s who sponsors want to hit up (and we’re not saying they shouldn’t) then it looks like the LG Action Sports World Tour programming is delivering.
