Action Magazine Ads Up In First Half vs. 2010

In a review of magazine advertising for the first half of 2011 (January through June) the The Association of Magazine Media is reporting that business is slightly up compared to 2010. But only by 1.3 percent. In the action sports magazine space*, however, Transworld Media is pulling through with gains much higher than the average on every title except Skateboarding and Wakeboarding.

Here’s how the titles look in order of performance based on total advertising pages sold in first six months of the year (click here for past reports):

                           2011       2010    %Chg
TRANSWORLD MOTOCROSS     500.22     440.49    13.6
TRANSWORLD SURF          407.77     372.29     9.5
TRANSWORLD RIDE BMX      130.25     120.41     8.2
TRANSWORLD SNOWBOARDING  351.08     337.17     4.1
TRANSWORLD SKATEBOARDING 432.24     463.30    -6.7
TRANSWORLD WAKEBOARDING  205.86     222.48    -7.5

*Transworld Media is the only action sports publishing company whose titles are tracked by The Association of Magazine Media’s Pub PIB.

[Link: Association of Magazine Media]