Few have been more mired in the skateboarding industry than Alien Workshop founder Chris Carter. Last night (April 26, 2011) at the IASC Skateboarding Summit Shop-Eat-Surf.com’s Tiffany Montgomery interviewed Chris. It was only the second interview he has ever given. Chris tells the whole story of his start in skateboarding, founding Alien Workshop, selling the business to Burton, and how he’s working to keep the brand relevant in a changing market.
It is long (over an hour) but if you care about skateboarding you should watch it.
[Editors’ Note: it only took us eight minutes to realize the table and chairs were ruining the shot. It gets better at the nine minute mark. Sorry.]
