Dale Rehberg’s TWS Cover Buy

by The Editors on April 26, 2011

Dale Rehberg says his Transworld Snowboarding cover was purchased by someone. Is that even possible?

[Link: Buoloco]

{ 2 comments… read them below or add one }

Zeus April 26, 2011 at 10:53 am

with all the fakie to forward stuff you brought to the snow, you deserved more credit than you got.

Jamie Meiselman April 27, 2011 at 8:59 am

Seems like a pretty irrelevant topic these days (buying covers) because a print magazine cover is a pimple on the ass of a massive digital media landscape for snowboarding coverage.

I wasn’t there in ’97, but I was for many years previous. I can say that there were much more “above board” ways of increasing, if not guaranteeing substantial magazine coverage. The well financed companies and riders knew the formula:

1. Plan a trip and invite senior photographers/writers for the magazine on the trip. Perhaps add a token rider from another company to the trip to make it seem more legit. The magazine never funded the travel for the riders, only the writers/photographers. So whoever had the $ would go on the trips.

2. Hire a magazine senior photographer to do your commercial shoots. Let the photographer keep the “extras” to distribute to the magazines.

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