When Sole Technology founder Pierre Andre Senizergues first arrived in America with his products one of the first things the local marketing professionals tried to tell him was that he would not be successful marketing “skateboarding boots” in the US. He was reminded that skaters wore sneakers or Vans and that he should immediately drop the word “boot” from his marketing materials.
The appearance today of the new, limited edition (500 pair) emerica Heath Kirchart Shifter HK boot would suggest that Pierre still loves nothing more than giving America a skateboarding boot.
[Link: emerica]
